THERE ARE RIGHT CUSTOMERS AND WRONG CUSTOMERS

ARE YOU TARGETING

THE RIGHT CUSTOMERS?

The right customers will save and grow your business, but the wrong customers will destroy its value – watch the video.

NEOs are the right customers—the driving force behind many of the world’s most successful brands.

Backed by data science and neuroscience, the NEO mindset is built on insights from 800,000 respondents across three continents (in association with Roy Morgan).

Stop Wasting Money

Stop wasting 50% of your paid media budget on the 11.5 million wrong customers who rarely convert–or churn after one discounted purchase. Target NEOs and use our Agentic AI Agents to grow your business.

Start Making Money

✔️ NEOs drive 75% of all consumer spending
✔️ NEOs spend 3X more than the wrong customers
✔️ Target 5.2m Digital NEOs and start making money
✔️ We deploy NEOs into your Meta account or DSP
✔️ Use our Agentic AI to optimise growth

Take your business to the next level

Accelerate growth with flexible, Agentic AI Agents

✔️ Choose Your Actions:

  • Buy NEO tokens and spend them only on the Agentic Agents that matter to your business: Brand Diagnostic, Creative Review, Proposition Engine, Campaign Optimiser, NEO Mapping, or NEO Tagging on your customer database. You’re in control.

✔️ Foundation Pack:

  • $12,000 → 10 tokens + the 50-page NEO Marketing Playbook with a 5-page ‘cheat sheet’.

✔️ Decision-Grade Outputs:

  • Every AI tool delivers a comprehensive review, recommendations and precisely what you should do next.

✔️ Top Up Your NEO tokens:

  • Additional AI token available, valid for 9 months. Use them when you need them, with no subscription.

✔️ Scale on Your Terms:

  • Top up anytime. Move fast or go deep — you decide.

More Details? CLICK here

  • “Our NEO strategy really just clicked. It totally influenced our choice of media and creative. We found we were selling cars to NEOs with similar attitudes and zest for life – whether they were 26-year-old professionals or 55-year-olds.”

    Scott Grant, CEO, Lexus Australia

  • “Ross Honeywill understands better than anyone else how the consumer revolution is changing the rules of business. CEOs planning major marketing campaigns or small business people marketing their goods in a local shopping centre ignore Honeywill’s advice at their peril.”

    Robert Gottliebsen, The Australian

  • “Ross Honeywill’s breakthrough was to show us that the world is divided into 2 totally different types of consumers. Once we recognised that the business world never looked the same again.”

    Sir Richard Heygate, Lead Partner, McKinsey & Company (Europe)

  • “In the world of NEOs, the more expensive the champagne, the less difficult it is to sell. Our prestige cuvees – Dom Perignon, Krug and La Grande Dame – enjoy a loyal following with NEOs for whom price is just not a major determining factor in the purchasing equation. And that experience is consistent across our world markets.”

    Robert Remnant, CEO, Moët-Hennessy

  • “Upwards of 80% of our value was generated by the 40% of NEOs in our customer base. Follow the NEOs and you’ll find the future.”

    Scott Browning, Marketing Director, JB Hi-Fi

  • “The NEO strategy over-delivered on our expectations of the size of the prize. We achieved our EBITDA uplift goal in record time. It also changed our culture of customer targeting and sharpened our approach to marketing spend.”

    Greg Maddock, CEO, Energex Retail

  • “The NEO strategy gave us a decision-making framework for all our brand & retail marketing and changed the way we did business. The results were exceptional.”

    Neil Ross, Global Group GM Marketing, Qantas

  • “Ross Honeywill and his team provided invaluable assistance to the NAB Private Bank in better understanding our clients’ spending propensity – we developed a NEO strategy that successfully differentiated our proposition from our competitors.”

    Trevor Hunt, CEO, NAB Private Bank