OUR

CLIENTS

Learning how to identify and engage the Right Customer has delivered success to some of the world's best brands over the past two decades. Read some of their testimonials.

But our passion also fires up when we see what NEOs do for smaller businesses—the independent bookstores, the artisanal cheese brands, the boutique wineries, the creative architects, the wilderness resorts, the fashion chains… the list goes on.

That’s why we’ve brought the secrets of the Right Customer to businesses and marketers of all sizes.

THE

SCIENCE

Our founder, Dr Ross Honeywill and his team used neuroscience and psychographic profiling to decode the drivers of consumer decision-making.

Dr Honeywill unearthed nearly 100 psychographic markers of the NEO mindset that accurately predict consumer behaviour and purchasing patterns. Data science proved that Australia’s 5.2 million and America’s 65 million NEO mindset consumers are the Right Customers. His NEO algorithm is configured on the Roy Morgan Research Institute’s vast consumer database—the best of its kind in the world.

Attitudes, values, and emotions determine a consumer's mindset, not behaviour, where they live, or how much money they have.

NEOs seek an emotional connection, are attracted to the unique and innovative, and do more and spend more – three times more than Wrong Customers. NEOs are future shapers.

The 11.5 million wrong Customers (120m in the US), with a traditionalist mindset, are loyalists, drawn to the familiar and anchored in nostalgia. They value tradition and make decisions based on features, functions and, most of all, price. They spend less and fear change.

We use this rich scientific foundation to build solutions for businesses and marketers at every level.

OUR

PARTNERS