Kinesso is our global data partner. Digital NEOs are managed by Kinesso. After you sign up, you’ll receive their standard T&Cs to sign and a request for your Meta account details. Kinesso will invoice you monthly for the 15% data fee on your Digital NEO spend on Meta.

A: Because they don’t differentiate NEOs and non-NEOs.

Traditional Targeting

❌ Relies on age, location, or income

❌ Wastes ad spend on price-sensitive, low-LTV buyers

❌ Social media optimises for clicks, not conversions

NEO Targeting

✔️ Focuses on the big-spending NEO mindset & behaviour

✔️ Targets Future Shapers who spend 3X more

✔️ Optimises for reduced CAC, conversion, profitability & retention

Stop letting algorithms dictate who sees your ads—target NEOs for growth.

✔️ Step 1: You sign up for NEO GO (quick & free).
✔️ Step 2: You agree to Kinesso’s T&Cs.
✔️ Step 3: Kinesso transfers NEOs to your Meta account.
✔️ Step 4: You launch your ads and start targeting high-value customers.
✔️ Step 5: You report your monthly NEO spend and Kinesso invoices you the 15% data fee.

No wasted spend. No complicated setup. Just target the right customers.

NEO GO

Who It’s For:
Businesses wanting quick targeting with no upfront cost

What You Get:
Ready-to-use NEO audience segments dropped into your ad account.

NEO GROW

Who It’s For:
Brands ready to scale with more strategic targeting

What You Get:
Access to millions of NEOs & Aspiring NEOs, plus expert insights & diagnostics.

NEO ENTERPRISE

Who It’s For:
Large businesses needing custom strategy & data integration

What You Get:
Full-service CRM integration, omnichannel execution, and dedicated consulting.

NEO GO → NEO GROW is a natural upgrade path, but ENTERPRISE is a separate high-ticket solution.

A: If you’re serious about scaling your brand profitably, NEO GROW gives you:
✔️ Everything in NEO GO
✔️ Access to 5.2 million NEOs + 1.4 million Aspiring NEOs
✔️ NEO Playbooks & expert insights on how to convert them
✔️ NEO-Readiness Diagnostic (measures your preparedness to attract NEOs)
✔️ Ongoing support & strategy updates

Upgrade now

A: The 15% data fee ensures you’re only paying for real, high-value customer targeting—without upfront costs or wasted spend. This is simpler than a CPM fee.

✔️ Quick access to proven NEO audiences—no need to segment from scratch.
✔️ Higher-quality customers—you’re targeting consumers who spend 3X more.
✔️ No wasted ad budget—you only pay when your ads are running.
✔️ Smarter than social media algorithms that don’t prioritise conversions.

Instead of spending thousands on trial-and-error targeting, our data fee ensures every ad dollar works harder—driving better conversions and higher profitability.

What You’re Currently Paying For on Meta, Google, etc
CPMs (impression), pay per click

Common Issues:
They don’t provide spending potential or value metrics

NEO Advantage:
NEOs are pre-validated as high-value customers

Demographic-Based Targeting

What You’re Paying For:
Sub-optimal broad audience testing & targeting

Common Issues:
Age, gender, and location don’t predict purchase intention

NEO Advantage:
Psychographic targeting delivers better results to a factor of 3

Lookalike Audiences

What You’re Paying For:
Ad budget wasted on testing & optimising

Common Issues:
Requires large first-party data sets and expensive modelling

NEO Advantage:
Plug-and-play—no testing required—proven results

Would you rather pay for impressions or audiences who actually convert?

Click to Meet the NEOs

(Next Economic Order) consumers are the right customers—high-value buyers who spend 3X more, stay loyal longer, and actively engage with brands that align with their values. Unlike traditional demographics, NEOs can’t be identified by age, income, or location.

They are defined by mindset, values, and lifestyle.

NEOs prioritise:

✔️ Authenticity—They buy based on emotional connection, not price.
✔️ Innovation—They embrace brands that offer high-quality experiences.
✔️ Sustainability & Meaning—They want brands that align with their ideals.

Targeting NEOs isn’t just about short-term sales—it’s about building a brand that thrives on premium customers and long-term loyalty.

A: No. If you already have a CDP (Customer Data Platform, e.g., Salesforce or Segment), NEOs enhance it by adding high-value audience data.
If you don’t have a CDP, NEOs act as a plug-and-play targeting solution, eliminating the need for complex data infrastructure.

For many brands, NEOs are a CDP alternative for acquisition marketing.

A: NEOs integrate seamlessly with:
✔️ Ad platforms (Meta + programmatic) → NEOs are directly activated.
✔️ Marketing automation tools → NEOs used for campaign management
✔️ CDPs & CRMs (e.g., Salesforce, Snowflake, Hightouch, Segment) → NEO audience data can be imported for use inside these platforms.

Whatever your tech, NEOs fit your marketing ecosystem to optimise targeting.