THE NEO BOOKS
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Being NEO: Through fascinating insights, case studies, and practical advice, bestselling author and renowned social scientist Dr Ross Honeywill guides you on a journey of self-discovery and transformation to embrace your inner NEO and unleash your full potential. From innovation to personal development, wellness, and sustainability to leadership and career development, Being NEO provides practical advice and tools to take control of your own Iife. Being NEO is a must-read guidebook for those wanting to understand the emerging social trends shaping our future.
One Hundred Thirteen Million Markets of One: Seventy-seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs, short for the New Economic Order, as their spending adds up to an economy within an economy, wherever they are. The NEO Economy already exists, but its potential to remodel the entire US economy has barely been touched.
NEO Power: Revealing startling evidence of how five million Australians are transforming the social and political landscape, this landmark book compiles vast consumer research and examinations of more than 2,000 social and behavioural characteristics to reveal a new approach to marketing based on discretionary consumption. Known as the New Economic Order, the NEOs are powering the economy. NEOs have greater spending propensity and capacity, prefer premium lifestyle experiences, plan and buy on the internet, look for tools to help manage their lives, and are fundamentally different from the rest of society.