As a NEO Enterprise subscriber (see bottom of page), you have access to a range of innovative tools to unlock the full potential of high-value customers (NEOs). These tools are designed to integrate seamlessly with your existing systems and deliver actionable insights, precise targeting, and measurable growth.

Core Tools and Features

1. NEO Website Pixels

• What It Does: Measures NEO engagement with website assets (pages, action buttons, etc) in real-time.

• Investment 1: $17,500 for <100k impressions ($15,000 if bundled with another tool).

• Investment 2: $35,00 for <1 million impressions ($30,000 if bundled with another tool).

• Investment 3: Unlimited (POA)

• Why It Matters: You can track which website assets attract the most NEOs and adjust your strategy accordingly.

2. NEO Data Explorer Dashboard

• What It Does: An intuitive dashboard for analysing NEO data and uncovering insights to guide operational decisions.

• Investment: $26,250pa ($22,500 if bundled with another tool).

• Why It Matters: Leveraging Roy Morgan’s gold-standard Single Source consumer database, you get to analyse in detail NEO attitudes, values, demographics, activities, sports, media consumption, and media preferences.

3. First-Party Data Enrichment (NEO tagging on customer database)

• What It Does: Flags NEO profiles across your own customer database, enriching your first-party data.

• Investment: $95,000pa ($90,000 if bundled with another tool).

• Why It Matters: This enables you to model NEOs against your own segmentation, conduct NEO cross-sell and upsell campaigns, develop retention strategies, and enrich your first-party data.

4. NEO-GEO Location Mapping (GIS)

• What It Does: Maps NEO ‘density’ across Australia with street-level accuracy. Ideal for location planning & targeting.

• Investment: $26,250pa ($22,500 if bundled with another tool).

• Why It Matters: Helps you optimise location-based marketing and store or branch planning by identifying NEO hotspots with street-level precision, ensuring you focus resources where the highest-value customers are most concentrated.

5. NEO-GEO Movement Mapping

• What It Does: Maps NEO movements across Australia with street-level accuracy.

• Investment: POA.

• Why It Matters: Enables you to map where NEOs travel across a suburb or the nation– ideal for OOH campaign planning. See where they shop after a campaign or where they go on holidays–invaluable NEO movement insights.

6. NEO Agency Integration

• What It Does: Adds NEO Profiles to your media agency’s Roy Morgan Single Source subscription.

• Investment: $30,000pa ($25,000 if bundled with another tool).

• Why It Matters: This enables your non-digital agency to run NEO data across their Roy Morgan database and plan and buy NEOs on your behalf. (Your digital agency already has access to Digital NEOs as part of your subscription.)

7. NEO Guru One-on-One Workshops

• Investment: From $15,000

• What It Covers: In-depth sessions leveraging NEO knowledge, data, and insights for strategy planning and
  accelerated growth.

NEO ENTERPRISE SUBSCRIPTIONS

NEO ENTERPRISE subscriptions range between $2,500pm and $10,000pm (paid quarterly or annually in advance). You gain a financial advantage by paying annually in advance and an even greater benefit by paying for 2 years in advance.

Your actual subscription cost depends on your company's turnover. We aim to have even the largest company paying no more than $100,000 a year (2 years in advance).

GST & Disclaimer

All prices exclude GST and are subject to change without notice.