How NEO Targeting Works—Stop Wasting Money on the Wrong Customers

Side-by-side targeting comparison

Traditional Targeting

Targets based on age, location, demographics

Wastes budget on  price-sensitive buyers

Suffers lower conversions & higher churn

Costs more to acquire new customers

NEO Targeting

Targeting based on psychographics & high-value behaviours

Prioritises price-elastic consumers who spend more frequently

Results in higher conversion rates & lifetime value

Slashes CAC (customer acquisition costs)

Traditional targeting wastes money on price-obsessed, disloyal buyers. NEO targeting ensures your ads reach the Big Spenders (3X more) and drive long-term profit

Results Speak For Themselves

DIGITAL NEOs delivered a 75.7% reduction in CAC and a 30% increase in customer retention for a leading retail bank.

A global retailer saw a 68% conversion lift in 30 days and doubled repeat purchases with NEO targeting.

80% of revenue came from the 40% of NEOs in a major retail chain’s customer base.